The old chestnut ďitís the thought that countsĒ could not be truer.
Itís not just a euphemism to be muttered under your breath on receipt of a sub-par offering; when your grandmother gives you an ugly jumper, for example. It is more a suggestion to place some due care into your selection or creation of a gift.
The sentiment behind ďitís the thought that countsĒ means that gift giving practices can be dealt into binary oppositions. Buying pointless rubbish at the last minute is out. As is cheekily purchasing something that youíll get more use out of than the recipient will. As is not including a card. Always include a card!
Itís pretty black and white. Thoughtless and thoughtful gifts can be clearly demarcated.
A thoughtful gift comes from the heart. Itís sappy, yes, but itís also very valid. A gift that says something (positive) about the person youíre buying for or the time that youíve spent with them is a winner.
Itís noteworthy that your gift should say something nice about the person that youíre giving it to. It seems like common sense; but Iíve seen quite a few presents being given that donít say anything good about the recipient. Itís just plain rude. Though, itís very clever if youíre in to nasty mind games. The recipient canít be irritated about the gift if the nastiness of its sentiment is hidden behind feigned ignorance. For example; buying your girlfriend lingerie thatís a size or two too small, as a hint that sheís getting a little on the curvaceous sideÖ Imagine the horror that ensues.
A thoughtless gift comes without any consideration of the recipient.
Youíll duly note that the issue of price is irrelevant here.
A very expensive gift can be classified as thoughtless. Let me present you with a few examples (pardon the pun): round the world plane tickets for a partner with a fear of flying; a tennis racket for a friend without any hand-eye coordination; plus Moet and Chandon for your tea-totalling mother. You see my point; expensive in no way makes a good gift.
The same rule applies to quantity. Showering someone with gifts isnít wise either, if all of the presents are devoid of consideration.
With all of this in mind, have a good hard think about the next present that you buy. Think about making it experiential, as seems to be the trend nowadays. I sound like a crazy old lady, but doesnít it just seem like a good idea to spend some time with the person youíre looking to express your affection for? If youíd rather not spend time with them, youíve got to wonder why youíre even getting them a present in the first place!